Small businesses are the backbone of Southeast Asia's economy. They make up over 97% of all businesses in the region and employ around two-thirds of the workforce, yet many still rely on phone calls, messages, spreadsheets, and paperwork to manage critical operations.
We've seen this firsthand.
Before founding SimplerSupply, we worked with SMEs across Southeast Asia, helping them run more efficient last-mile delivery operations. Along the way, we saw the same challenge again and again: business owners spending too much time on repetitive, manual processes because the available software was too expensive, too complicated, or simply not built for the way they work.
That's why we built SimplerSupply.
Our mission is to make simple, affordable technology accessible to the businesses that need it most.
We started with ordering, one of the most frequent and error-prone processes in the supply chain. By helping suppliers and retailers digitise and automate routine ordering, we reduce administrative work, minimise errors, and free up time for businesses to focus on serving customers and growing.
The impact goes beyond efficiency. Every avoidable order error, re-delivery, or unnecessary trip consumes time, fuel, and resources. We believe that helping businesses operate more efficiently is one of the simplest ways to create both economic and environmental benefits.
Simple tools. Built in Southeast Asia, for Southeast Asia's SMEs.